Wash like with like
Wash bedding separately from clothing to avoid abrasion from zips and hooks. Keep similar colours and fabrics together, and wash matching pieces together so they age evenly.
Everyday care
A little care. Years of comfort.
Simple routines to keep your cotton and linen bedding looking and feeling its best.
Good habits for every wash
A few simple steps make caring for your bedding easier.
Keep detergent simple
Use a liquid detergent. Skip fabric softener and dryer sheets, which coat natural fibres. Avoid chlorine bleach and detergents with optical brighteners.
Finish drying gently
Shake out creases before drying. If tumble drying is allowed, remove your bedding when it is around 80% dry, then hang it to finish drying completely. Avoid over-drying.
Take care around skincare
Benzoyl peroxide, alpha hydroxy acids (AHAs), hair dyes, whitening toothpaste and household chemicals can permanently mark fabric. Take care around freshly applied products.
Care for your fabric
Choose the routine for your bedding, and check its care label before you start.
Smooth cotton sateen
Hero Cotton
- Wash
Wash on a warm cycle with liquid detergent. Use a temperature within the 40–60°C range that is permitted by your care label.
- Dry
Shake well, then line dry or tumble dry on a warm setting if the label allows. Remove at around 80% dry, shake out creases and hang indoors until fully dry.
- Iron
For a smoother finish, turn inside out and use the cotton setting on your iron, following the care label.
Relaxed French flax linen
Breeze Linen
- Wash
Wash on a warm cycle at 40–60°C with liquid detergent, following the temperature on your care label. Avoid bleach and optical brighteners.
- Dry
Shake out creases and line dry. If tumble drying is permitted, use a low-to-medium setting. Remove at around 80% dry, shake gently and hang indoors to finish.
- Iron
Natural creases are part of linen’s character, so ironing is optional. For a smoother finish, iron inside out on a medium setting while slightly damp, if the label allows.
A few care questions
Practical answers for fresh sheets, duvet covers and pillowcases.
How often should I wash my bedding?
Aim to wash sheets roughly once a week. Pillowcases collect facial oils and hair or skincare residue, so you may want to refresh them every few days. Wash more often when needed, including after illness, with night sweats or when pets share your bed. A spare set makes it easy to keep one on the bed while the other is in the wash.
Should I wash new bedding before using it?
Yes. Wash new bedding before its first use, following the care label, to remove residues from production and freshen the fabric.
Is there anything extra to do for duvet covers?
Fasten buttons or ties and turn the cover inside out before washing and drying. This helps protect the surface and prevents smaller items from getting trapped inside. Wash with matching sheets and pillowcases of the same colour and fabric, following the routine above. Let everything dry fully before making the bed.
Do pillowcases need different care?
Use the same fabric routine as the rest of your bedding, but consider washing pillowcases more often. Facial oils, hair products and skincare residue build up quickly. Benzoyl peroxide and AHA products can permanently bleach or mark fabric, so take care around freshly applied skincare.
How should I treat stains?
Treat stains promptly and avoid vigorous rubbing. If suitable for the fabric, use an oxygen-based stain remover rather than chlorine bleach, following both the remover’s instructions and the bedding’s care label. Avoid hot water on protein-based stains. Chemical bleaching from skincare or household products may be permanent.
Do I need to iron linen?
No. Linen’s soft creases are part of its relaxed look. If you prefer a smoother finish, iron inside out on a medium setting while slightly damp, following the care label. Let bedding dry completely before putting it on the bed or storing it.